A new approach to virtual exhibitions
StickyWorld opens up further potential channels for construction products people to engage with specifiers, and could be attractive to exhibition organisers wanting to offer additional services to...
View ArticleEvents need great topics, good organisers – and some due diligence
Two topics in construction IT are currently almost guaranteed to attract good event audiences: building information modelling (BIM) and mobile IT. Winning with BIM The UK government’s strategy to...
View ArticleWhat’s next? New digital communications for construction marketing
On Wednesday afternoon, I spoke at the latest half-day conference organised by Ross Sturley and his energetic team from the Chartered Institute of Marketing’s Construction Industry Group (CIMCIG). The...
View ArticleRICS members: Twitter’s not about “what I had for breakfast”!
[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building...
View ArticleCapitalise on CAPSIG
As the new chair of CAPSIG, I want to build bridges (sic) with other groups interested in industry communication. Last Thursday, I was elected the new chair of the CIPR’s Construction and Property...
View ArticleBe2Awards on hold for 2014
The Be2Awards will not be held in 2014. As Be2camp co-founders, Martin Brown and I had a long discussion about the programme, and about our respective workloads (the Awards and accompanying Be2Talks...
View Article#ProtectFOP or lose your marketing collateral
Proposed EU changes to national Freedom of Panorama (FoP) rights could have a profound potential impact on individuals and organisations taking photographs or videos of modern buildings and sharing...
View ArticleCoordinated CIMCIG, CAPSIG and IBP
For a long time there has been some overlap, and a productive relationship, between two UK construction communication groups: CIMCIG, the construction interest group of the Chartered Institute of...
View ArticleTo change the “image of construction,” first change construction
We need to tackle some of the fundamental issues in the UK construction industry before we can effectively change “the image of construction”. “The image of construction” has featured heavily this week...
View ArticlePR can help construction modernise, not die
By combining construction-specific communication expertise, strong industry leadership, and a clear vision of the future, we can tackle structural issues in ‘the industry currently known as...
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